The data controller of personal data collected through this website is: Shaftesbury Chinatown Ltd, registered company number 2213147. We are registered as a data controller with the Information Commissioner’s Office. We and other Shaftesbury wholly owned companies are all subsidiaries of Shaftesbury PLC (together ‘the group’) and that is why this Group is referenced on this Privacy Page. We are registered as a data controller with the Information Commissioner’s Office, registration number Z1051969. We are committed to protecting your personal data and complying with the Data Protection Act 1998 and associated legislation. This Privacy Page outlines the type of information that is collected by us on this website, and how we use and protect it. This Statement also outlines your rights regarding data protection, and tells you how to contact us. This Statement applies only to this website. For example, it does not apply to banners, advertisements or promotions we may sponsor or participate in on websites owned by third parties. Other websites linking to or from this website may have different policies and we are not responsible for the privacy practices of such other sites. You should read any other applicable privacy policies carefully before using other websites.

This Privacy Page is effective from September 2016. We may change it from time to time by updating this page so please revisit and reread it periodically.


(a) What we collect and why
When referring to “personal data”, we mean information we collect from you, for example through the “Contact” tab on our website, from which you may be personally identified. Typically, and depending on the purposes of our data use, this may include your name, company name (if relevant), address, email address, age and sex but, subject to data protection law, it may also include other information such as shopping habits and preferences and lifestyle details such as hobbies and interests. Please be assured that we will not collect any personal data from your visits to our site unless you provide this information voluntarily. In addition, we do not link data collected by cookies on our website, or collected through IP addresses, with any personal data about you (see “Cookies” and “IP Addresses” below and our cookie policy here). When you supply personal data to us through this website, it will be clear what we plan to use the data for and we will seek your consent to such use if that is required by data protection law. We will then use it only for such purposes or for limited other purposes as required or permitted by data protection law.


(i) Answering your queries

Where you send us personal data in the context of asking us a question or query (for example, about the company, or its services) we shall use the data you provide in order to respond to your question. In some cases, and where permitted by data protection law, it may be necessary to share your details with other members of Shaftesbury Group, or with other third party data processors, in order to respond to your question or for limited other purposes as required  (see “Data Processors and Data Disclosures” below).

(ii) Entering a promotion
We may use personal data submitted in an entry form for a promotion for the purpose of administering the promotion in accordance with its stated rules and, with your consent where necessary, for direct marketing purposes (see “Future direct marketing” below). Such rules may include obtaining consent from participants who are winners to the publication of abbreviated winners’ identity details, and may obtain consent from winners to participate in future publicity. The promotion may be administered by third party agencies on our behalf, who may have access to the data you submit (see “Data Processors and Data Disclosures” below).

(iii) Future direct marketing
With your consent where necessary, we will from time to time send you information about special offers, events, launches and other promotions within the Shaftesbury Group (this means the Shaftesbury Villages i.e. five areas in central London in which Shaftesbury has extensive property holdings in – Carnaby, Chinatown, Berwick Street, Seven Dials, Opera Quarter) about products or services of other companies in the Shaftesbury Group and those of carefully selected third parties which we believe may be of interest to you. If you agree, we may also share your data with or pass it to other companies in the Shaftesbury Group for the purposes of their sending you information about other offers and events which they may be running which may be of interest to you but we will not pass your details on to third parties outside the Shaftesbury Group for their own marketing. All of this marketing may be sent by email, SMS, or other electronic means, depending on the contact details you give us when you agree to receive that marketing. At any time, however, you may unsubscribe from (“opt out” of) such future contact by following the instructions in the marketing communication itself.

(iv) For other purposes permitted or required by data protection law
This may include, for example, use of personal data where necessary as part of any restructuring relating to us and our business or assets, or as part of a sale of our company or its assets.  It may also include responding to governmental or law enforcement agency requests for information about visitors to our website or to the Villages.


At times we may retain third parties to process or analyse data we collect on our websites, including your personal data. For example, the website may be maintained or hosted by a specialist IT services agency, and any promotions may be administered by a sales promotion agency. These suppliers and other third parties are contractually obliged not to use your personal data in any way other than that which we have specified.

We may also share your personal data with third party businesses based in the Shaftesbury Villages to the extent needed for proper management of the Villages and with third party businesses who advertise on this website or who wish to send their own marketing to you (see “Personal data and its Uses”).


(i) In response to a court order, or a request for cooperation from a law enforcement or other government agency or if disclosure is otherwise required by search warrant or law;
(ii) To establish or exercise legal rights, defend legal claims, or for responsible corporate governance;
(iii) To buyers where necessary as part of any restructuring relating to us and our business or assets, or as part of a sale of our company; and
(iv) As may otherwise be permitted or required by data protection law.


Your personal data may be transferred to countries or territories outside the European Economic Area (this includes all countries in the European Union together with Norway, Iceland, Liechtenstein) which do not have data protection laws as protective as those applicable in the UK. For example, the data processors mentioned above may be based outside the EEA. We will seek to ensure the protection applied to your personal data as processed in those other countries or territories is adequate and in accordance with data protection law.


We take all reasonable precautions to seek to keep your personal data secure, and to require third party data processors to do likewise, in accordance with our obligations under data protection law. All personally identifiable information is subject to restricted access to prevent unauthorised access, modification or misuse. Please note, however, as indicated above, that we may release your personal data if required to do so by law, or by search warrant, or court order. Like all website operators, we cannot guarantee that all data transmitted over the Internet or through this website will be secure.  Please do not provide us with your personal information through this website unless you accept the security implications of dealing online.


To find out how we use cookies and web beacons in relation to this website please refer to our Cookie Policy.


An IP address is a number which recognises computers or other devices used to access the Internet. Our web server automatically collects IP addresses and uses them to administer our website. It also uses IP addresses in conjunction with cookies (please refer to our Cookie Policy) for the purpose of “remembering” computers or other devices used to access our website.


We may process anonymised or aggregated data which does not identify you and we may share it with other members of Shaftesbury Group, or with other third parties.  That data will not be subject to this Privacy Policy or to data protection law. It may be used for statistical analysis and administration, including analysis of trends, carrying out actuarial work, tailoring products and services, risk assessment and analysis of costs and charges in relation to our products and product support services, to compile (non-identifying) demographic data such as which pages of the Website are used most frequently (please refer to our Cookie Policy), sales, traffic patterns and related site information.


If you believe that any personal data we have about you is incorrect or incomplete, please contact us through the “Contact” tab on our website as soon as possible.  We will seek to correct or update your personal data promptly.

You are entitled to obtain copies of your personal data from us subject to exemptions and limitations under Subject Access Rights under the Data Protection Act 1988.  We may charge a small statutory fee (currently £10) in relation to that.  Please contact us for further details at contact@chinatown.co.uk or Shaftesbury PLC, Pegasus House, 37/43 Sackville Street, London, W1S 3DL.  Requests for copies of your personal data must be made in writing i.e. by post or by email.


We are Shaftesbury Covent Garden (for further details about us please see our Privacy Statement). We take the privacy of visitors to this website very seriously. The purpose of this cookie policy is to inform you about the types of cookies we use on this website. This cookie policy is effective from October 2015.  We may change it from time to time by updating this page so please revisit and reread it periodically.

This site uses cookies in order to perform certain functions. On your first visit to our home page a banner appeared to make it clear that this website uses cookies and to direct you towards this cookie policy. It was explained to you on that first visit that by continuing to browse the site you would be agreeing to our use of cookies. This means that by using our website, you are deemed to be giving your consent to our use of the cookies described in this cookie policy for the purposes described. You can refuse to accept cookies by activating the setting on your browser that allows you to refuse the setting of cookies. You can also delete or block cookies at any time by altering the browser settings on your machine or other device. Further details below.

A cookie is a small piece of data sent by our server to your computer or to the other device you are using to access our website e.g. smartphone, so that information can be recalled. A cookie is stored by your web browser in a text file on your computer or other device. Each time your web browser requests content from a server that has previously interacted with your machine or other device, the cookie’s message is sent back to our server.

Cookies relating to this website are passive and just used for collecting and transferring that anonymous information. By this we mean that no cookie set while on this site will capture any personal data about you (or be used in any malicious fashion whatsoever).  Personal data is referred to in more detail in our Privacy Statement.

Two types of cookies may be used on this website; “session cookies”, which are temporary cookies that remain in the cookie file of your browser until you leave the site, and “persistent cookies”, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).  These are referred to in more detail in the table below.

To learn more about cookies please visit http://www.allaboutcookies.org/

To learn how to adjust your browser settings so that cookies aren’t accepted or to delete or block cookies at any time please visit http://www.aboutcookies.org/default.aspx?page=1

WARNING: Many websites use cookies to deliver site functionality and you may find websites don’t work properly if you don’t accept cookies. While on this website your web browser may interact with content from different servers and therefore cookies from sources other than this site may be set on, or read from, your computer during a visit to this site. This means that this website may link through to third party websites which may also use cookies over which we have no control. We recommend that you check the relevant third party cookie policies and privacy policies for information about any cookies that may be used.

The purpose for which we use analytical/performance cookies is as follows. We use them to collect information in an anonymous form about how visitors use our website. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. Identifying how visitors arrive at our site and the path they take through it to help us to improve our service to you. We use third party tools to monitor and analyse traffic to, from and within our website. In addition, we use strictly necessary cookies in order for the website to function properly.

Below is a summary of the types of cookie that may be set or read while your machine or other device is used to access this site, their function, and the issuer setting this cookie:

SITE ANALYTICS SESSION COOKIEsystem to operate properly by allowing it to understand interactions in a single session. This cookie will be deleted when you close your browser.__utmcGoogle Analytics to opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout
SITE ANALYTICS SESSION COOKIEThis is a functional cookie that helps this system to operate properly by allowing it to understand interactions in a single session.  This cookie will be deleted when you close your browser.ASP.NET_SessionId or ASPThe operator of this website, Shaftesbury Covent Garden
SITE ANALYSIS PERSISTENT COOKIEThese cookies allow us to understand how often users visit our site, how long they spend there, and the pages they interact with. We do not record any information that will uniquely identify you. Instead we put together the information from a very large number of users of our website to give us an overall picture of how people visit our site. This cookie is not deleted when you close your browser and it will remain on your computer or other device unless you choose to disable it (see above for how to do that).__utma
Google Analytics.
To opt out of being tracked by Google Analytics across all websites visit;
STRICTLY NECESSARY COOKIESThese cookies are essential in order to enable you to move around the website and use its features.  These cookies will be deleted when you close your browser.The operator of this website, Shaftesbury Covent Garden


The Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the Website analyze how you and other users use the Website. The information generated by the cookie about your use of the Website (which may include your IP address, the internet browser and language you use, preferences, the date and hour of your access to the web page and the websites you access after visiting this Website) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of the Website. By using the Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above


Some of our website pages may contain electronic images known as web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information which includes a cookie number, time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third party advertisers. These web beacons do not carry any personal data about you and are only used to track the effectiveness of a particular campaign.

Because web beacons are the same as any other content request included in the recipe for a web page, you cannot opt out or refuse them. However, where they are used in conjunction with cookies they can be rendered ineffective by blocking cookies or by changing the cookie setting on your browser.  We explain how to do this at the beginning of this Cookie Policy.


We aim to make this website accessible to everybody.

Changing the text size
You can enlarge or reduce the writing on this website by changing your browser’s settings as follows:

Internet Explorer
Go to View > Text size.

Press the “Ctrl” and “+” keys at the same time to increase the font size, and the “Ctrl” and “-” keys at the same time to decrease the font size.

Press the “Ctrl” and “+” keys at the same time to increase the font size, and the “Ctrl” and “-” keys at the same time to decrease the font size.

Alternatively, go to View > Text size.