MINISO is a global lifestyle retailer founded in 2013, selling affordable, design-led products. The range includes accessories, tech gadgets, stationery and home goods, all in a bright, playful style. The brand is also known for licensed merchandise from Sanrio, Disney, Pokémon, Harry Potter, BT21 and Care Bears. Plush toys, blind boxes and themed stationery are popular with families, younger shoppers and collectors.

MINISO's store in Chinatown is the UK's first "MINI MINISO" concept store. It is a compact 40-square-metre shop with a bright interior and colourful displays. It’s the perfect place for a quick browse, a gift or a small treat while out in central London.