P2BUS
This independent Asian beauty retailer brings together Korean, Japanese & Chinese cosmetics, alongside playful accessories & collectables.
GUIDE TO KOREAN BEAUTY IN CHINATOWN
From viral TikTok skincare favourites to innovative ingredients and multi-step beauty rituals, Korean beauty has transformed the way we think about skincare. And in Chinatown London, there's no better excuse to explore the products, trends and brands shaping the global beauty conversation.
Glass skin, glow-ups and your next skincare obsession. Welcome to the world of K-beauty in Chinatown London.
Think hydrating essences, lightweight SPF, collagen masks, cleansing balms and serums packed with skin-loving ingredients. Whether you're already committed to a ten-step routine or simply curious about the latest K-beauty craze, Chinatown's Asian beauty retailers offer a chance to discover something new.
With shelves filled with cult Korean skincare brands, playful packaging and products designed for everything from hydration to achieving that coveted dewy finish, it's a beauty lover's playground.
WHERE TO SHOP
PURESEOUL
For those looking to extend their beauty shopping beyond Chinatown, PURESEOUL's Carnaby Street flagship offers two floors dedicated to Korean skincare, makeup and haircare.
K-BEAUTY TRENDS TO KNOW
GLASS SKIN: The pursuit of a smooth, luminous and intensely hydrated complexion. Think gentle cleansing, moisturising layers and a naturally dewy finish rather than heavy coverage.
SKIN BARRIER CARE: A focus on protecting the skin's moisture barrier with gentle cleansers, ceramides and soothing ingredients, particularly for skin feeling dry or irritated.
MILKY TONERS: Lightweight, lotion-like toners designed to add moisture without the heaviness of a traditional cream.
COLLAGEN & HYDROGEL MASKS: Beauty favourites popular across social media, offering a cooling, hydrating skincare experience.
JUICY LIPS: Glossy lip tints and sheer colour that create the effortless, just-bitten look associated with contemporary Korean makeup.
K-BEAUTY ESSENTIALS
SHEET MASKS & OVERNIGHT TREATMENTS
A little self-care goes a long way. From hydrating sheet masks to cooling hydrogel treatments, these skincare favourites are designed to deliver a concentrated dose of moisture.
THE SPF OBSESSION
Korean sunscreens have earned a devoted following for their lightweight textures and comfortable finishes. Daily sun protection is an essential part of any skincare routine, whether you're chasing the glass-skin look or simply caring for your skin.
DOUBLE CLEANSING
The foundation of many Korean skincare routines. An oil-based cleanser helps remove makeup and sunscreen, followed by a water-based cleanser to wash away remaining impurities. A fresh start for your skincare routine.
TONERS, ESSENCES & SERUMS
Think lightweight layers of hydration. From hyaluronic acid and centella asiatica to niacinamide, Korean skincare celebrates targeted ingredients and formulas designed to support different skin concerns.